Lately, we’ve been thinking
What we're learning, building, and watching unfold across commerce, AI, and the platforms behind it.
Insights
Choosing an ADA Accessibility Approach for Your Ecommerce Store
The accessibility market has several distinct levels of service, and they solve different problems at very different prices. We break down each tier, what it does, and what questions you need to ask…
Articles
58 pieces
Embrace the Purple Button: How Any Brand Can Unlock Shop Pay’s Checkout Magic
Shop Pay converts up to 50% better than guest checkout — and you don’t need to be on Shopify to use it. Watch Kasama and Shopify break down how any brand can bring it into their checkout.
5 min read · Oct 19, 2026
Tight 2027 Budget? Here's How to Invest Smart in Your Ecommerce Experience
A full replatform won’t necessarily solve brands’ ecommerce challenges in 2027. Instead, look at how to enhance the current platform with a focus on social selling, accelerated checkouts, and more
Kasama Team · 5 min read · Oct 2, 2026
What You Can Learn From How I Experience Web Today
How I Experience Web Today is a useful way to talk about something that's easy to miss when you're the one building web experience and how to avoid frustrations.
Mark Rubin · 5 min read · Sep 8, 2026
Knixteen: One Store, Two Countries, a Modern Shopify Experience
Kasama migrated Knixteen from two separate legacy Shopify stores to a single, Shopify Markets-enabled 2.0 platform, serving U.S. and Canadian customers from one unified storefront.
Kasama Team · 5 min read · Aug 31, 2026
The Homepage is Dead. Long Live the Product Detail Page
The holiday shopping season can feel a bit like Game of Thrones for brands. It’s a battle to stand out amongst competitors and convert consumers when the stakes are the highest
5 min read · Aug 11, 2026
Shopify DotDev 2026: Accounting for Non-Human Shoppers
Shopify’s DotDev 2026 conference asked an important question: What does commerce infrastructure need to look like now that many shoppers aren't people?
Kasama Team · 5 min read · Jul 29, 2026
How to Use AI With Purpose in Retail
Kasama and SCAYLE Commerce Engine share how to use AI across touchpoints and create a strategy that meets specific customer needs.
Kasama × SCAYLE Commerce Engine · 5 min read · Jul 17, 2026
Holiday 2026 Planning: Seriously, Nail the Basics
Every year around this time, agencies like us and software providers put out holiday readiness lists that offer what feels like the same advice around executing the fundamentals. The reason is not…
Kasama Team · 5 min read · Jun 30, 2026
Synchronize Data for Real-Time, Automated Fulfillment
Brands need real-time data that is visible and actionable in both its ecommerce platform and OMS. Here’s how.
Kasama Team · 5 min read · Jun 17, 2026
Connections 2026: Here Comes AI Autonomy
Kasama recaps Salesforce Connections 2026, breaking down the rise of AI autonomy and agentic marketing and what it means for ecommerce leaders.
Kasama Team · 5 min read · Jun 10, 2026
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