Scandinavian Tobacco Group

Scandinavian Tobacco Group

Stability and Speed: Kasama's Seamless Transition to High-Performing eCommerce Support

Stability and Speed: Kasama's Seamless Transition to High-Performing eCommerce Support

Scandinavian Tobacco Group: An innovator on Commerce Cloud

Scandinavian Tobacco Group: An innovator on Commerce Cloud

Scandinavian Tobacco Company (ST Group) operates a multi-site Salesforce Commerce Cloud B2C eCommerce solution.

  • The company required a new support partner after transitioning away from their current service provider.

  • Kasama took over maintenance, development, and support operations for two sites.

  • Kasama led the development of additional sites on the Commerce Cloud platform.

Scandinavian Tobacco Company (ST Group) operates a multi-site Salesforce Commerce Cloud B2C eCommerce solution.

  • The company required a new support partner after transitioning away from their current service provider.

  • Kasama took over maintenance, development, and support operations for two sites.

  • Kasama led the development of additional sites on the Commerce Cloud platform.

Performance Issues

Performance Issues

Site Optimization Needs:

  • Critical performance issues caused by coding inefficiencies.

  • Errors in page setup, rendering, and API functionality.

  • Staff Augmentation & Expertise on Demand:

    • Required skilled developers and QA professionals to address immediate and long-term challenges.

  • Checkout Issue on Day 1:

    • Urgent need for a hot fix deployed to production to resolve a critical checkout issue.

Site Optimization Needs:

  • Critical performance issues caused by coding inefficiencies.

  • Errors in page setup, rendering, and API functionality.

  • Staff Augmentation & Expertise on Demand:

    • Required skilled developers and QA professionals to address immediate and long-term challenges.

  • Checkout Issue on Day 1:

    • Urgent need for a hot fix deployed to production to resolve a critical checkout issue.

Kasama: A nimble and skilled partner

Kasama: A nimble and skilled partner

Immediate Stabilization via a day one production hotfix:

  • Addressed the checkout issue on the first day of engagement.

  • Stabilized the platform by resolving site performance bottlenecks and critical errors.

  • Code Repository Management:

    • Organized a chaotic code repository with a robust strategy:

      • Introduced structured development and release branches.

      • Implemented a streamlined process for managing and batching code updates.

  • QA Process Enhancements:

    • Conducted extensive testing, completing ~4,100 test cases 

    • Performed ad hoc, smoke, cross-browser, and system integration testing.

    • Established QA processes, including automated testing solutions, to enhance reliability.

  • Ticketing Workflow Optimization:

    • Streamlined ticketing with custom dashboards and efficient workflows.

    • Cleared over 175 issues, completing nearly 300 tickets during the project lifecycle.

  • Full-Scope Development and Support:

    • Supported frontend and backend development across six sites.

    • Provided end-to-end services, including SIT, UAT, and hypercare during rollouts.

    • Maintained a stable, high-performing platform through ongoing enhancements.

Stable Systems and Processes Enabled Insourcing

Stable Systems and Processes Enabled Insourcing

Site Performance:

  • Achieved a highly stable and high-performing site with consistent uptime and improved user experience.

  • Streamlined Operations:

    • Documented all processes and established efficient workflows, ensuring a sustainable transition.

  • Empowered Insourcing:

    • Supported Scandinavian Tobacco Company in building an internal team by:

      • Assisting with resource vetting and interviews.

      • Providing onboarding and skill ramp-up training.

    • Facilitated a seamless handoff, enabling the client to take full control while remaining a trusted partner for staff augmentation and for emergencies.

  • Kasama remains available to provide emergency assistance and strategic consultation, underscoring its commitment to Scandinavian Tobacco Company's success.

"We believe in empowering our clients to take full control of their eCommerce operations if they desire to do so,” said Mark Rubin, Founder of Kasama. “With ST Group, we focused on stabilizing their platform, optimizing performance, and implementing sustainable processes. Once their team was ready to take the reins, we were proud to hand over a high-performing, future-ready system that supports their strategic goals. Our partnership underscores our commitment to building lasting value, even when we step back."

About Kasama

About Kasama

Kasama is a trusted partner for eCommerce and Marketing solutions, specializing in Salesforce Commerce Cloud implementation, support, and development. With deep expertise and a commitment to driving impactful results, Kasama empowers businesses to achieve their strategic goals.

Boston • Dallas • Manila

Commerce moves fast.

We move faster.

Boston • Dallas • Manila