Kasama executed a structured, phased transition methodology to take over development, QA, and release management from the outgoing services provider:
Access & Learn: Gained access to systems, reviewed documentation, and prepared for technical discovery.
Technical Onboarding: Accelerated learning of the ecommerce environment while simultaneously working on ongoing tasks and backlog review.
Release Management & Ownership: Took full ownership of deployment processes and assumed operational responsibility.
Kasama spearheaded the development of an integrated U.S.-led international site:
Global Reach: Supports 67 countries and dozens of currencies with region-specific shopping experiences.
Streamlined Functionality: Leveraged Salesforce native capabilities with minimal customization to:
Reduce operational complexity, overhead, and technical debt.
Minimize support costs and enhance scalability.
Kasama implemented a robust inventory system tailored to Roots’ needs:
U.S. Customers: Access to products from Canadian retail stores and distribution centers.
International Customers: Limited to distribution center inventory to streamline logistics.
Behind-the-Scenes Efficiency: Enabled silent store inventory searches to enhance real-time availability for shoppers.
Localized Site Experience: Designed a dynamic site rendering system tailored to shoppers' geographic locations.
Integrated Order History: Built seamless integration between commerce and OMS to synchronize order information across platforms.
Operational Optimization: Reduce costs and maximize U.S. sales by exposing more inventory.
Global Growth: Unified international site supports seamless shopping in 67 countries with currency localization.
Improved User Experience: Localized inventory availability and efficient search enhanced shopper satisfaction.
Cost Efficiency: Reduced operational complexity through native Salesforce features and minimized technical debt.
Operational Stability: Kasama thoroughly documented all processes and changes.
Transition of Support: Over time, Kasama transitioned site ownership to Roots.
Through a meticulous transition process, innovative use of Salesforce capabilities, and ongoing collaboration, Kasama empowered Roots Canada to expand its global reach while maintaining operational efficiency” said Mark Rubin, Founder of Kasama. “Our partnership with Roots demonstrates Kasama’s expertise in transforming eCommerce operations for enterprise-scale businesses.
Kasama is a trusted partner for eCommerce and Marketing solutions, specializing in Salesforce Commerce Cloud implementation, support, and development. With deep expertise and a commitment to driving impactful results, Kasama empowers businesses to achieve their strategic goals.
