Roots · Apparel · Heritage
Expanding Roots to 67 countries
One storefront, sixty-seven countries.
- Platform
- Salesforce Commerce Cloud
- Services
- Support, development & int'l build
- Engagement
- Managed services + build
Roots Canada partnered with Kasama to take over management of their Salesforce Commerce Cloud platform while building a brand-new international site — creating one globally integrated storefront serving the U.S. and 67 additional countries.
The brief
- Assume site support and development responsibilities
- Build an integrated international eCommerce platform
- Streamline operations and reduce costs
- Enhance the experience across global markets
The challenge
Operational complexity
Heavy customizations and inventory issues made the platform hard to run.
Inefficient discovery
Search and browsing functionality slowed the shopping experience.
Disjointed integrations
Fragmented system integrations left inventory visibility incomplete.
Multi-region fulfillment
Serving many regions demanded smarter, localized fulfillment logic.
Our approach
Phased transition
Structured handover — access & learning, technical onboarding, then release-management ownership.
Globally-integrated build
A new international site built on Salesforce's native capabilities.
Dynamic inventory
U.S. customers draw on retail + distribution inventory; international on distribution centers.
Localized experience
Localized rendering and integrated order history across markets.
What we delivered
Unified international platform
One integrated storefront spanning the U.S. and 67 countries.
Localized shopping
Country-aware experiences with multi-currency support.
Integrated inventory & orders
A connected inventory and order-management system.
Process documentation
Comprehensive docs to support long-term ownership.
The results
67
Global reach
Countries served with localized, multi-currency storefronts.
Unified
Inventory
Clearer visibility across retail and distribution centers.
Reduced
Complexity
Less technical debt and cleaner operations.
Transitioned
Ownership
The platform was handed back to Roots, fully documented.
“Kasama's ability to manage the project within our tight schedule was critical to its success.”
