The Salesforce-Kasama Partnership
The Salesforce-Kasama Partnership
Powering Growth at Pet Supermarket
Powering Growth at Pet Supermarket
Pet Supermarket's Success Story
Pet Supermarket's Success Story
Revenue Growth, Faster Deliveries, and Happier Customers
Revenue Growth, Faster Deliveries, and Happier Customers
Pet Supermarket, a prominent pet supplies retailer with over 225 stores, has solidified its position as a significant industry player. The company, which operates both offline and online, has built a robust eCommerce experience on Salesforce Commerce Cloud. To enhance its operations, Pet Supermarket implemented the Salesforce Order Management System (OMS) to streamline its processes and optimize its purchasing and fulfillment capabilities. The company's two commercial fulfillment and distribution centers, both located in southern Florida, now ensure efficient order handling and delivery, significantly boosting customer satisfaction.
Pet Supermarket, a prominent pet supplies retailer with over 225 stores, has solidified its position as a significant industry player. The company, which operates both offline and online, has built a robust eCommerce experience on Salesforce Commerce Cloud. To enhance its operations, Pet Supermarket implemented the Salesforce Order Management System (OMS) to streamline its processes and optimize its purchasing and fulfillment capabilities. The company's two commercial fulfillment and distribution centers, both located in southern Florida, now ensure efficient order handling and delivery, significantly boosting customer satisfaction.
The Challenge
The Challenge
Lack of Inventory Visibility
Lack of Inventory Visibility
A key challenge Pet Supermarket faced was a lack of real-time inventory visibility, which made it difficult to identify and hold inventory for shipping. As part of its strategy to drive business growth and improve customer service, Pet Supermarket identified the need to implement new capabilities like Buy Online, Pick Up in Store (BOPIS) and Buy Online, Ship From Store (BOSFS). These initiatives aimed to enhance customer convenience and capitalize on cost savings by utilizing store inventory for online orders. By integrating a single inventory system into its eCommerce platform, Pet Supermarket was able to unlock the potential of its store inventory, which was previously unavailable to specific locations.
A key challenge Pet Supermarket faced was a lack of real-time inventory visibility, which made it difficult to identify and hold inventory for shipping. As part of its strategy to drive business growth and improve customer service, Pet Supermarket identified the need to implement new capabilities like Buy Online, Pick Up in Store (BOPIS) and Buy Online, Ship From Store (BOSFS). These initiatives aimed to enhance customer convenience and capitalize on cost savings by utilizing store inventory for online orders. By integrating a single inventory system into its eCommerce platform, Pet Supermarket was able to unlock the potential of its store inventory, which was previously unavailable to specific locations.
Salesforce and Kasama
Salesforce and Kasama
A Winning Combination
A Winning Combination
The solution was a collaborative effort between Kasama, a trusted implementation partner, and Salesforce. Kasama's expertise in Salesforce Commerce Cloud was instrumental in enriching Pet Supermarket's eCommerce capabilities. The seamless integration between the online and offline shopping experiences ensured a smooth implementation, which ultimately enhanced the overall customer experience. By leveraging the Salesforce Order Management System and the OmniChannel Inventory capabilities, Kasama helped Pet Supermarket gain real-time visibility of all inventory across its stores and distribution centers. This ability to manage inventory more effectively and ensure that products displayed online were available for purchase minimized instances where customers purchased out-of-stock items, reducing customer service call volumes and further enhancing customer satisfaction.
The solution was a collaborative effort between Kasama, a trusted implementation partner, and Salesforce. Kasama's expertise in Salesforce Commerce Cloud was instrumental in enriching Pet Supermarket's eCommerce capabilities. The seamless integration between the online and offline shopping experiences ensured a smooth implementation, which ultimately enhanced the overall customer experience. By leveraging the Salesforce Order Management System and the OmniChannel Inventory capabilities, Kasama helped Pet Supermarket gain real-time visibility of all inventory across its stores and distribution centers. This ability to manage inventory more effectively and ensure that products displayed online were available for purchase minimized instances where customers purchased out-of-stock items, reducing customer service call volumes and further enhancing customer satisfaction.
