Supporting Knix.com’s Digital Transformation on Shopify
Supporting Knix.com’s Digital Transformation on Shopify
Knix, the trailblazing brand that revolutionized the intimates category, partnered with Kasama to support a major rebuild of their flagship digital storefront, Knix.com. As the brand prepared to replatform to Shopify Liquid and elevate its online customer experience, they turned to Kasama for the kind of deep, flexible, and multidisciplinary support that only a seasoned ecommerce partner can provide.
With a heritage of excellence in ecommerce technology and a sharp focus on enterprise growth, Kasama assembled a cross-functional team to embed alongside Knix’s internal stakeholders and agency partners. Over the course of the project, Kasama delivered end-to-end support across key functions of development, quality assurance, analytics, and content management.
Knix, the trailblazing brand that revolutionized the intimates category, partnered with Kasama to support a major rebuild of their flagship digital storefront, Knix.com. As the brand prepared to replatform to Shopify Liquid and elevate its online customer experience, they turned to Kasama for the kind of deep, flexible, and multidisciplinary support that only a seasoned ecommerce partner can provide.
With a heritage of excellence in ecommerce technology and a sharp focus on enterprise growth, Kasama assembled a cross-functional team to embed alongside Knix’s internal stakeholders and agency partners. Over the course of the project, Kasama delivered end-to-end support across key functions of development, quality assurance, analytics, and content management.
Shopify Developer Expertise
Shopify Developer Expertise
Knix’s decision to move to Shopify Liquid required seasoned developers who not only knew the platform but could also navigate the nuanced requirements of a brand with a rich history and loyal following. Kasama’s developers provided technical muscle and architectural insights to support a stable, scalable implementation on Shopify Liquid. Whether advising on Liquid theme architecture or resolving complex functionality issues, Kasama’s team was there to help bring the new vision to life.
Knix’s decision to move to Shopify Liquid required seasoned developers who not only knew the platform but could also navigate the nuanced requirements of a brand with a rich history and loyal following. Kasama’s developers provided technical muscle and architectural insights to support a stable, scalable implementation on Shopify Liquid. Whether advising on Liquid theme architecture or resolving complex functionality issues, Kasama’s team was there to help bring the new vision to life.
Quality Assurance that Ensures Excellence
Quality Assurance that Ensures Excellence
To ensure a flawless customer experience, Kasama deployed experienced QA specialists to test the site across devices, browsers, and customer journeys. From checkout flows to product customization and mobile performance, our QA experts validated every interaction—delivering peace of mind that the relaunch would be as polished as the brand itself.
Analytics and Site Tagging
Analytics and Site Tagging
Data drives growth, and Kasama’s helped ensure that the new site didn’t just look great—it also delivered actionable insights. From setting up comprehensive Google Tag Manager configurations to validating key ecommerce and marketing KPIs, Kasama supported a robust measurement framework to enable Knix to continuously optimize their customer experience and marketing performance post-launch.
Content and Merchandising Support
Content and Merchandising Support
During the build phase, Kasama also offered hands-on support for content entry, product merchandising, and collection curation. This work ensured a smooth transition of site content and merchandising strategy from the legacy platform to the new Shopify storefront, keeping Knix’s high brand standards intact across the board.
“It’s been a real honor to support Knix. They didn’t just create a product—they created a movement. They invented a category, elevated the conversation, and remain the leader. What sets Knix apart is their deep authenticity, and it’s inspiring to work alongside a brand that aligns so closely with our values at Kasama. We admire their work, their voice, and their commitment to empowering people through comfort and confidence.”
— Mark Rubin, Founder, Kasama
Working with a brand like Knix is a privilege. Their courage to lead and commitment to quality mirror the standards Kasama holds for every engagement. By blending strategy, technical expertise, and a deep respect for brand voice, Kasama helped bring the next chapter of Knix.com to life.
