Joe Hand Promotions · Live sports · Licensing
Modernizing a 50-year platform
Fifty years of history, modernized.
- Platform
- Lightning Web Runtime
- Services
- Migration & modernization
- Engagement
- Replatform
Joe Hand Promotions has led sports-content distribution for over 50 years, serving partners like UFC, ESPN, and HBO. Kasama modernized their aging digital platform with a migration to Lightning Web Runtime — delivering faster performance and a stronger technical foundation.
The brief
- Replace outdated infrastructure with modern technology
- Improve site performance and user experience
- Streamline content distribution processes
- Reduce technical debt and ensure future scalability
The challenge
Aging infrastructure
The existing platform no longer met modern standards.
Slow performance
Sluggish load times strained important partner relationships.
Inefficient workflows
Content distribution processes had grown cumbersome.
Migration risk
A modernization effort risked being complex and costly.
Our approach
Component review
Thoroughly reviewed existing components and customizations.
Methodical migration
Modernized the codebase while preserving critical business processes.
Careful cutover
Executed the move with minimal disruption to operations.
What we delivered
LWR migration
Moved the platform onto the Lightning Web Runtime framework.
Optimized images & SEO
Improved media handling and search visibility.
Enhanced security
Strengthened the platform's security posture.
Simpler maintenance
Streamlined customization and ongoing upkeep.
The results
Faster
Performance
Dramatically improved load times.
Responsive
Mobile
A modern experience on every device.
Modern
Foundation
An LWR framework ready for new features.
Simpler
Maintenance
Less technical debt to carry forward.
