The Digital Evolution of Joe Hand Promotions

The Digital Evolution of Joe Hand Promotions

A Case Study in Lightning Web Runtime Migration

A Case Study in Lightning Web Runtime Migration

A partnership between Kasama and Joe Hand Promotions transformed JHP's digital platform through a strategic migration to Lightning Web Runtime (LWR), resulting in enhanced user experiences, improved site performance, and optimized content distribution.

A partnership between Kasama and Joe Hand Promotions transformed JHP's digital platform through a strategic migration to Lightning Web Runtime (LWR), resulting in enhanced user experiences, improved site performance, and optimized content distribution.

The Challenge

The Challenge

Outdated Infrastructure and Inefficient Content Distribution

Outdated Infrastructure and Inefficient Content Distribution

For over 50 years, Joe Hand Promotions (JHP) has been a leader in live sports content distribution, but their aging digital presence, built on outdated infrastructure, was no longer meeting modern standards. The site's slow performance and a challenging content distribution process were hindering their ability to effectively serve partners like UFC, ESPN, and HBO. JHP needed a cutting-edge digital presence that would not only enhance the user experience but also boost technical and operational efficiency. The risk of a complex, costly, and inefficient development effort was a major concern.

For over 50 years, Joe Hand Promotions (JHP) has been a leader in live sports content distribution, but their aging digital presence, built on outdated infrastructure, was no longer meeting modern standards. The site's slow performance and a challenging content distribution process were hindering their ability to effectively serve partners like UFC, ESPN, and HBO. JHP needed a cutting-edge digital presence that would not only enhance the user experience but also boost technical and operational efficiency. The risk of a complex, costly, and inefficient development effort was a major concern.

The Solution

The Solution

A Strategic Migration to Lightning Web Runtime (LWR)

A Strategic Migration to Lightning Web Runtime (LWR)

In partnership with Kasama, a trusted expert in Salesforce technology, JHP undertook a meticulous migration to the modern Lightning Web Runtime (LWR) framework. Kasama's methodical approach involved a thorough review of JHP's existing components, customizations, and business processes. This strategic replatforming not only eliminated technical debt but also addressed key performance issues. The transition to LWR significantly improved the site's speed, optimized image types, and enhanced search engine optimization (SEO), all while modernizing the site's codebase for future-proof scalability.

The Results

The Results

Elevated Performance and Enhanced User Experience

Elevated Performance and Enhanced User Experience

The migration to LWR yielded significant benefits for Joe Hand Promotions. The most immediate impact was the dramatic improvement in site performance, with faster load times and an enhanced mobile experience that is more responsive and user-friendly. The new platform is built on modern and secure technology, providing better security for JHP's digital assets. Furthermore, the migration created a streamlined customization process, simplified future maintenance, and enabled JHP to leverage new features and integrations. The successful project not only met but exceeded expectations, demonstrating that a well-executed migration can deliver substantial improvements in both functionality and user experience.

The migration to LWR yielded significant benefits for Joe Hand Promotions. The most immediate impact was the dramatic improvement in site performance, with faster load times and an enhanced mobile experience that is more responsive and user-friendly. The new platform is built on modern and secure technology, providing better security for JHP's digital assets. Furthermore, the migration created a streamlined customization process, simplified future maintenance, and enabled JHP to leverage new features and integrations. The successful project not only met but exceeded expectations, demonstrating that a well-executed migration can deliver substantial improvements in both functionality and user experience.

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