Black Rifle Coffee Company

From Assessment to Action: How Kasama Helped Black Rifle Coffee Maximize Marketing Impact

Black Rifle Coffee Company (BRCC) is a premium coffee brand dedicated to quality and community. To boost marketing effectiveness and customer engagement, BRCC leverages Salesforce Marketing Cloud (SFMC). Identifying opportunities for improvement, they partnered with Kasama for an in-depth assessment, and strategic enhancements.

BRCC engaged Kasama to

Audit their SFMC implementation for gaps and inefficiencies.

Implement recommendations to enhance scalability, efficiency, and customer experience.

Audit their SFMC implementation for gaps and inefficiencies.

Implement recommendations to enhance scalability, efficiency, and customer experience.

Kasama’s evaluation focused on

System Administration: Integrity of setup, Einstein Engagement Frequency, and Scoring configurations.

Deliverability: Sender authentication, domain reputation, and deliverability metrics.
Salesforce Integration: Alignment between SFMC and Salesforce CRM.
Subscriber Management: Resolving duplicate email and SMS contact issues.
Implementation Validation: Ensuring completeness and accuracy of prior configurations.

System Administration: Integrity of setup, Einstein Engagement Frequency, and Scoring configurations.

Deliverability: Sender authentication, domain reputation, and deliverability metrics.
Salesforce Integration: Alignment between SFMC and Salesforce CRM.
Subscriber Management: Resolving duplicate email and SMS contact issues.
Implementation Validation: Ensuring completeness and accuracy of prior configurations.

Kasama uncovered critical improvement areas

Configuration Gaps: Einstein tools not fully optimized.

Data Issues: Duplicate contacts hindering segmentation and personalization.
Deliverability Challenges: Imperfect authentication setups affecting sender scores.
Integration Weaknesses: Misaligned data flows between SFMC and Salesforce CRM.

Kasama Delivered

Refined Einstein Engagement settings for better targeting.

Resolved duplicate email and SMS contact issues.
Strengthened sender authentication (SPF, DKIM, DMARC) to boost deliverability.
Improved Salesforce CRM integration for smoother data synchronization and automated journeys.

BRCC saw results

Deliverability: Stabilized sender scores and higher delivery rates.

Data Accuracy: Enhanced segmentation and campaign effectiveness.
Efficiency: Reduced manual intervention with seamless CRM synchronization.
Targeting: Better engagement predictions from Einstein tools.

“Kasama’s tailored approach to assessing and optimizing BRCC’s Salesforce Marketing Cloud environment reinforced the BRCC’s ability to deliver exceptional customer experiences,” said Mark Rubin, Founder of Kasama. “Our work together highlights the value of expert partnerships in achieving marketing excellence.”

About Kasama

Kasama is a trusted partner for eCommerce and Marketing solutions, specializing in Salesforce Commerce Cloud implementation, support, and development. With deep expertise and a commitment to driving impactful results, Kasama empowers businesses to achieve their strategic goals.