Shop Pay ROI model
Shop Pay Revenue Impact Model
Enter your storefront metrics to model the revenue, margin, and 3-year ROI impact of adding Shop Pay to your ecommerce site. All data stays in your browser — nothing is retained.
Your storefront metrics
Gross merchandise value over 12 months
Total fees divided by gross volume
Shop Pay adoption is typically between 30% and 36%
Shopify can drive 5% or more lift in lower-funnel conversion
Shop Pay purchases typically have 15% higher AOV
One-time implementation estimate
Weeks to go live
Value calculation
Total revenue uplift from Shop Pay
$0
Margin impact: $0
3-year summary & ROI analysis
3-year ROI
0%
NPV (10%)
0M
Net benefits
0M
Payback period
48 wk
| Steady state | Year 1 | Year 2 | Year 3 | Total | |
|---|---|---|---|---|---|
| Benefits | |||||
| Revenue uplift (margin $M) | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Total benefits | 0.00M | 0.00M | 0.00M | 0.00M | 0.00M |
| Costs | |||||
| One-time implementation | — | -0.059M | — | — | — |
| Total costs | — | 0M | 0M | 0M | — |
| Analysis | |||||
| Net benefits | — | 0M | 0M | 0M | — |
| Cumulative net benefits | — | 0M | 0M | 0M | — |
| Annualized ROI | — | 0% | 0% | 0% | — |
| Cumulative ROI | — | 0% | 0% | 0% | — |
Methodology
Conversion uplift applied as: Future CR = Today CR × (1 + Uplift %). AOV uplift applied as: Future AOV = Today AOV × (1 + AOV Uplift %). New annual customers = Monthly Sessions × 12 × (Future CR − Today CR). Revenue uplift = New Customers × Future AOV. Shop Pay annual pricing = 3.40% × (Shop Pay % × GMV) + $0.30 × (GMV / AOV × Shop Pay %). Cost difference = Shop Pay pricing − (current processing rate × GMV × Shop Pay %). Year 1 benefits prorated by implementation time: (12 − impl weeks ÷ 4) / 12. NPV calculated at 10% discount rate. All figures in $M where noted.