Each year, Philippines Dreamin’ brings together Salesforce experts from across APAC to learn, share, and engage with other Trailblazers. This year’s event was better than ever, with two days at the end of January jam packed with content and opportunities to network and collaborate. 

With Kasama being a Tingi-tingi (formerly Gold) sponsor and having a strong presence represented, we asked some of our people on the ground to share their experiences and takeaways from Philippines Dreamin’ 2026.

The Conference Atmosphere

Sam Moises: The first day had a calmer, more intimate feel. With fewer attendees, the pace allowed for deeper, more thoughtful conversations. It was easier to take time with each interaction during a session and even during the in-between breaks.

Developers and engineers who gathered into smaller groups were eager to exchange ideas, share project experiences, and talk through real-world challenges. These weren’t surface-level chats. Many conversations quickly moved into specifics: implementation lessons, technical approaches, and strategies for maximizing Salesforce capabilities. It felt focused and intentional.

By the second day, the atmosphere shifted noticeably. Attendance increased, the energy picked up, and the overall vibe became more dynamic. The audience was more animated, and the event space buzzed with energy.

At our booth, the difference was immediate. Conversations came in waves, and the diversity of visitors grew. We met developers, engineers, architects, and even sales directors, all curious about what Kasama does and how we support organizations in their Salesforce journeys.

What made the experience especially memorable were the personal stories. Some visitors shared that they were reconnecting with former colleagues and friends they hadn’t seen in years. Others mentioned that they had only ever collaborated remotely and were meeting face-to-face for the first time at Philippines Dreamin’. The event became more than just a technical conference, it became a space for reconnection and community building.

Ariel Gacilo: The event atmosphere made long days feel easy. The food and coffee were genuinely enjoyable and perfectly timed energy boosts between talks. Just as memorable were the organizing staff — approachable, attentive, and clearly invested in making the experience smooth for everyone. Those small interactions added a layer of comfort that made the whole event feel thoughtfully run.

Regine Pagdanganan: Since this was my first time attending a conference, I walked in feeling excited, nervous, and curious all at once. I did not quite know what to expect, but I was eager to see what I could learn beyond my usual day-to-day work.

Day 2 focused heavily on Agentforce and related platform capabilities. The event also had a uniquely local touch, including a literal sari-sari store setup at the venue. It drew a lot of interest, with attendees lining up and engaging with the concept. It was a creative way to bring Filipino culture into a global tech space.

Sponsorship and Community Environment

Ariel Gacilo: What continues to define Philippines Dreamin’ for me is the community. Even as the event grows, the people remain welcoming and easy to talk to. Conversations start naturally — whether about code, career journeys, or shared challenges — and there’s a sense that everyone is there to lift each other up. That approachable energy gives the venue a wholesome, collaborative vibe that makes learning feel communal rather than competitive.

Sam Moises: Being a sponsor allowed us to engage directly with the local Salesforce ecosystem. It reinforced how strong and collaborative the community is. Events like Philippines Dreamin’ create space not only for learning but for sharing experiences, exploring new ideas, and strengthening professional networks.

For Kasama, it was an opportunity to listen, connect, and contribute. Whether through technical discussions or casual booth conversations, each interaction added to the overall experience.

Leonil Laure: Beyond the technology, what made the experience truly meaningful was the community. Connecting with fellow members created an environment of shared learning, collaboration, and inspiration. The openness of the Salesforce community to share knowledge, experiences, and insights reinforced the value of being part of a global ecosystem driven by growth and innovation.

Joseph Tatel: Being a sponsor meant that we weren’t just there to learn, we were there to represent. We had the chance to introduce Kasama to the Filipino Salesforce community and connect with professionals across different roles and industries. It was great seeing attendees stop by our booth, ask questions, and show genuine interest in what we do.

More than the giveaways, what really mattered was the opportunity to share Kasama’s capabilities, who we are, what we specialize in, and how we contribute to the Salesforce ecosystem. Our hope is that through events like this, more people become familiar with Kasama and the value we bring.

Final Takeaways

Sam Moises: Philippines Dreamin’ may have delivered two very different days, but together they highlighted a consistent theme: a passionate and growing Salesforce community in the Philippines. We’re grateful to have been part of it and look forward to continuing these conversations long after the event doors have closed.

Regine Pagdanganan: Philippines Dreamin’ may not have been centered on SFCC, and Agentforce may not be part of my day-to-day work yet. But being there reminded me of something important: Growth happens when you allow yourself to be in rooms that are not entirely familiar.

I left with a broader view of the Salesforce ecosystem, curiosity about emerging capabilities, and a renewed appreciation for continuous learning. I may not have left as an Agentforce expert. But I left more aware, more curious, and more open to what is next. And for a first conference experience, that already feels like growth.

Leonil Laure: I ended the conference with gratitude, inspiration, and a quiet excitement about where AI and the Salesforce community are heading together.

Ariel Gacilo: Philippines Dreamin’ 2026 reminded me that growth isn’t just measured in numbers or tools — it’s in shared experiences, evolving skills, and the people who make the journey meaningful. And if this year is any indication, we’re just getting started.

Joseph Tatel: This year’s Philippine Dreamin’ was more than just another conference for me. It was a reminder of growth from being just an attendee to representing a company. It was also a moment of reflection about where I am in my journey and where I still want to improve. Maybe one day, I’ll be on that stage. But for now, I’m grateful to learn, represent, and be part of a community that keeps pushing me to grow.

Check back soon for part 2 of our Philippines Dreamin’ 2026 recap. In the meantime, you can learn more about our Salesforce capabilities here.