In December 2025, Kasama reached a major milestone: Becoming a Salesforce Crest Partner, a distinction reserved for the top echelon of Salesforce partners worldwide. For ecommerce merchants, this means access to deeper expertise, faster innovation, and proven results from a team recognized for excellence across Agentforce Commerce (formerly Commerce Cloud) and Agentforce Marketing (formerly Marketing Cloud).
The Crest Partner tier signifies more than an award. It is a reflection of Kasama’s consistent success helping enterprise retailers and B2B merchants modernize their digital operations, enhance customer engagement, and accelerate revenue growth. It's also a demonstration of Kasama’s commitment to Salesforce, and Kasama’s continued investment in our partnership with Salesforce.
Why Salesforce Crest Status Matters for Ecommerce Brands
Achieving the Salesforce Crest Partner tier demonstrates that Kasama delivers measurable impact across complex commerce and marketing environments. For merchants, this translates to tangible advantages:
Proven Expertise: Crest partners are certified for excellence across Salesforce’s core clouds, from Commerce to Order Management to Marketing.
Priority Access: Clients benefit from early access to Salesforce product innovations and best-practice frameworks.
Performance and Reliability: Crest partners maintain high customer satisfaction scores and project success rates.
As Mark Rubin, Founder and CEO of Kasama, puts it: “Reaching Crest status validates the work our team has done to help clients modernize their digital commerce and marketing operations and accelerate growth. Our success is built on trust, technical excellence, and a relentless focus on results.”
How Kasama Supports Digital Transformation
Kasama’s approach as a Salesforce agency goes beyond implementation. The company focuses on long-term value creation through data-driven strategies and integrated technology ecosystems.
1. Unified Ecommerce Ecosystems
Kasama helps ecommerce brands connect every customer touchpoint by bringing deep, multi-cloud expertise across Agentforce Commerce and Order Management, Agentforce Marketing, Agentforce Sales (formerly Sales Cloud), Agentforce Service (formerly Service Cloud), and MuleSoft. Rather than treating each platform as a standalone system, Kasama designs integrated architectures that allow data, insights, and actions to flow seamlessly across the entire customer lifecycle.
For example, customer behavior captured in Agentforce Commerce can trigger personalized campaigns in Agentforce Marketing, inform account strategies in Agentforce Sales, and power proactive support experiences in Agentforce Service. Using MuleSoft, Kasama connects Salesforce with ERP systems, fulfillment platforms, and third-party applications to ensure real-time data synchronization and operational efficiency.
The result is a single, unified view of the customer from first interaction through purchase, service, and repeat engagement. This approach enables brands to deliver consistent experiences across channels, reduce friction, and make smarter, data-driven decisions at scale.
2. Smarter Marketing Automation
With deep experience in Agentforce Marketing, Kasama helps brands personalize customer communications using data from every touchpoint: including email, mobile, and web. Merchants see improved engagement rates and higher ROI from campaigns that actually convert.
3. Fast, Flexible Implementations
For merchants seeking the best ecommerce implementation, Kasama’s quick-start programs deliver rapid deployments of Agentforce B2C and B2B Commerce, Order Management, and Agentforce Marketing, often in as little as eight weeks.
Emerging Trends in Salesforce Commerce and Ecommerce Integration
The ecommerce landscape is evolving quickly. Kasama’s team has identified several trends that Crest-level expertise helps clients capitalize on:
Composable Commerce: Brands increasingly are leveraging Agentforce Commerce’s robust platform capabilities in concert with composable front end to create robust customer experiences.
AI-Driven Personalization: Salesforce’s AI capabilities in Marketing, Commerce, and Service using Agentforce drives more relevant shopping experiences.
Omnichannel Order Orchestration: Integrations between Order Management and fulfillment systems ensure real-time inventory and shipping updates.
Sustainable Growth Models: Efficient infrastructure and automation reduce cost per transaction while improving customer satisfaction.
Practical Tips for Ecommerce Merchants
If you’re considering a Salesforce implementation or optimization, keep these best practices in mind:
Start with Strategy: Define business goals before choosing platforms. Align Salesforce products with measurable outcomes.
Integrate for Insight: Connect Agentforce Commerce and Agentforce Marketing to unify customer data.
Automate Repetitive Workflows: Use a leading solution like Agentforce Marketing or Klaviyo to power journeys to streamline engagement.
Choose the Right Partner: A Crest-level Salesforce agency like Kasama ensures best practices, scalability, and continuous optimization.
Measure and Iterate: Monitor KPIs such as conversion rate, customer lifetime value, and time-to-purchase to refine strategy.
Frequently Asked Questions
1. What does being a Salesforce Crest Partner mean?
It signifies Kasama’s placement in the top tier of global Salesforce consulting partners, recognized for customer success, innovation, and expertise.
2. How does this benefit ecommerce merchants?
Clients gain access to top Salesforce resources, certified specialists, and proven best practices that drive faster results and higher ROI.
3. How long does a Salesforce implementation take?
Typical quick-start programs can be completed in 6–8 weeks, depending on scope and complexity.
4. Which marketing tools does Kasama support?
Kasama works with Salesforce Agentforce Marketing, Klaviyo, and other automation platforms to optimize personalized communication and campaign performance.
5. What makes Kasama one of the best Salesforce agencies for ecommerce?Its dual certification as a Salesforce Crest Partner and Shopify Plus Partner gives clients unmatched flexibility across leading commerce ecosystems.
Partnering for Growth
Kasama’s Salesforce Crest Partner tier achievement is a milestone for its clients, partners, and team. It reinforces the company’s commitment to helping ecommerce merchants modernize operations, connect with customers, and grow profitably. It is also a demonstration of our continued investment in partnership with Salesforce.
Whether you’re planning your best ecommerce implementation or optimizing existing Salesforce environments, Kasama delivers the experience and agility needed to succeed in a competitive digital landscape.
Ready to modernize your ecommerce ecosystem?
Learn more about our Salesforce capabilities and how we are transforming brands’ marketing and ecommerce on Salesforce’s suite of platforms.
