ALICE + OLIVIA is a globally recognized fashion brand known for bold design and elevated digital experiences. As mobile traffic continued to rise, the team identified a major opportunity: reduce checkout friction and improve conversion by adding Shop Pay to its Salesforce Commerce Cloud (SFCC) site.
Shop Pay is one of the highest-converting accelerated checkout solutions in ecommerce. It enables:
- One-tap checkout
- Securely stored payment and shipping information
- Fast, mobile-first experiences
- Built-in installment options (where eligible)
- Industry-leading checkout speed
ALICE + OLIVIA needed a partner who could move fast and build from scratch.
The Challenge
Implementing Shop Pay on legacy Salesforce Commerce Cloud required:
- Custom development due to incompatibility with existing cartridges
- Full integration of Shopify Payments with order management
- Embedded Riskified fraud checks directly into the checkout flow
- A seamless customer experience that preserved the brand’s premium feel
- Delivery on a compressed timeline. They needed a partner who could move fast.
ALICE + OLIVIA turned to Kasama to make it happen.
The Approach
Kasama designed and built a fully custom Shop Pay integration engineered specifically for ALICE + OLIVIA’s environment.
Key elements of the solution included:
- Built from scratch
With no viable cartridge solution available, Kasama architected and developed a custom Shop Pay integration tailored to the brand’s legacy SFCC version. - Shopify Payments fully integrated with order management
Orders, payment captures, refunds, and financial reconciliation were seamlessly synchronized with Salesforce Order Management, ensuring operational continuity. - Riskified fraud checks embedded into checkout
Fraud screening was incorporated directly into the checkout process—preserving conversion while protecting revenue. - Performance and UX optimization
Shop Pay was implemented in a way that enhanced speed without disrupting the existing storefront design or customer journey. - Delivered in just 7 weeks (including UAT)
From discovery through development, testing, and user acceptance, the entire solution went live in under two months.
The work led Michelle Ecock, VP of Ecommerce at ALICE + OLIVIA to say: “Your team has been amazing, and I would 100% recommend to anyone looking to add ShopPay to their site.”
The Results
By launching Shop Pay, ALICE + OLIVIA saw:
- Shop Pay immediately became the best performing alternative checkout
- From early on, around ⅓ of all transactions occurred via Shop Pay
- Faster, frictionless checkout, especially on mobile
- A modernized payment experience without replatforming
- Strong fraud protection without adding checkout friction
For ALICE + OLIVIA, the impact was immediate. The brand saw a more seamless checkout experience aligned with customer expectations for speed and simplicity.
Want even more insights in the ALICE + OLIVIA work? Download our PDF case study to see additional quotes, details, and why Shop Pay has been a valuable addition to the ALICE + OLIVIA team.
