ALICE + OLIVIA is a globally recognized fashion brand known for bold design and elevated digital experiences. As mobile traffic continued to rise, the team identified a major opportunity: reduce checkout friction and improve conversion by adding Shop Pay to its Salesforce Commerce Cloud (SFCC) site.
Shop Pay is one of the highest-converting accelerated checkout solutions in ecommerce. It enables:
One-tap checkout
Securely stored payment and shipping information
Fast, mobile-first experiences
Built-in installment options (where eligible)
Industry-leading checkout speed
ALICE + OLIVIA needed a partner who could move fast and build from scratch.
The Challenge
Implementing Shop Pay on legacy Salesforce Commerce Cloud required:
Custom development due to incompatibility with existing cartridges
Full integration of Shopify Payments with order management
Embedded Riskified fraud checks directly into the checkout flow
A seamless customer experience that preserved the brand’s premium feel
Delivery on a compressed timeline. They needed a partner who could move fast.
ALICE + OLIVIA turned to Kasama to make it happen.
The Approach
Kasama designed and built a fully custom Shop Pay integration engineered specifically for ALICE + OLIVIA’s environment.
Key elements of the solution included:
Built from scratch
With no viable cartridge solution available, Kasama architected and developed a custom Shop Pay integration tailored to the brand’s legacy SFCC version.Shopify Payments fully integrated with order management
Orders, payment captures, refunds, and financial reconciliation were seamlessly synchronized with Salesforce Order Management, ensuring operational continuity.Riskified fraud checks embedded into checkout
Fraud screening was incorporated directly into the checkout process—preserving conversion while protecting revenue.Performance and UX optimization
Shop Pay was implemented in a way that enhanced speed without disrupting the existing storefront design or customer journey.Delivered in just 7 weeks (including UAT)
From discovery through development, testing, and user acceptance, the entire solution went live in under two months.
The work led Michelle Ecock, VP of Ecommerce at ALICE + OLIVIA to say: “Your team has been amazing, and I would 100% recommend to anyone looking to add ShopPay to their site.”
The Results
By launching Shop Pay, ALICE + OLIVIA saw:
Shop Pay immediately became the best performing alternative checkout
From early on, around ⅓ of all transactions occurred via Shop Pay
Faster, frictionless checkout, especially on mobile
A modernized payment experience without replatforming
Strong fraud protection without adding checkout friction
For ALICE + OLIVIA, the impact was immediate. The brand saw a more seamless checkout experience aligned with customer expectations for speed and simplicity.
Download the Full Case Study
Want even more insights in the ALICE + OLIVIA work? Download our PDF case study to see additional quotes, details, and why Shop Pay has been a valuable addition to the ALICE + OLIVIA team.
